What is above the fold in Web design?

What is above the fold in Web design?

What Does “Above the Fold” Mean? Above the Fold is the portion of a web page that is visible without scrolling. It is the first sight that visitors encounter on a web page. Consequently, website designers and developers give a lot of thought on what goes above the fold.

What’s considered above the fold?

In the early days of publishing, ‘above the fold’ was a term used for content that appeared on the top half of the front page of a newspaper. Today, the fold no longer refers to an actual fold in a newspaper, but the bottom of a browser window or approximately 600 pixels from the top of the page.

What is above and below the fold?

‘Above the fold’ was anything on the top half and ‘below the fold’ was anything underneath. The content that was deemed less important was traditionally placed below the fold, since it was mostly invisible when displayed on a newsstand.

What is an above the fold impression?

Above The Fold [ATF] Above The Fold in online advertising (or ATF) refers to the viewable space on a webpage when it first loads. It is a term taken from print media. These ads have become so popular, that a new type of Ad Pricing Model has evolved around it – CPVM (which means Cost Per Viewable Thousand Impressions).

What every website should include above the fold?

Site logo so that the users can remember the brand

  • Navigation menu to help users to move to most important pages on the site
  • Search box to quickly search and get the required pages from the site
  • Shop or cart icon to increase online sales
  • Call to action button to drive traffic to particular page
  • Top notification bar to show important announcements
  • Is above the fold really that important?

    Above the fold tactics are also crucial to the success of your content and website in general – particularly when it comes to user experience. This is something that content marketers should pay special attention to, especially given the weight of importance that search engines are placing on user experience.

    What does above the fold mean?

    Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Papers are often displayed to customers folded so that only the top half of the front page is visible. Thus, an item that is “above the fold” may be one that the editors feel will entice people to buy the paper.