What is Yuru Chara Grand Prix?

What is Yuru Chara Grand Prix?

The Yuru-Chara Grand Prix is an annual contest where fans vote for their favorite mascots, which also keeps tabs on the popularity of government-sponsored characters.

What is the purpose of Yuru-Kyara?

Yuru-kyara (ゆるキャラ), literally ‘loose characters’, are cute, friendly and sometimes bizarre mascots created in Japan by government organizations, local governments, companies and individuals for the purpose of public relations.

Is Hello Kitty a Yuru-Kyara?

And, unlike multi-billion dollar stars such as Sanrio’s Hello Kitty, this variety known as “yuru-kyara” — which means something along the lines of “cheesy but lovable characters” — earn their keep by drawing attention to a particular place, organization or idea despite, or because of, their lack of polish.

What does Hikonyan represent?

Hikonyan is a white mascot cat with a red and yellow “samurai” helmet. He was created in 2007, to celebrate the 400th anniversary of Hikone Castle in Hikone City, Shiga Prefecture. His name is a portmanteau of the city, Hikone and the onomatopoeia for a cat’s meow (nyan).

When is the yuru kyara Grand Prix in 2016?

The requirements include having a unique or odd movement style, working hard to promote their origins and being unconditionally lovable! The 2016 Yuru-Kyara Grand Prix will be held on November 5th and 6th from 9:00 to 16:00 at Shiroyama park in Matsuyama city, Ehime prefecture.

Who is the winner of the Yuru chara Grand Prix?

2010 saw the start of the Yuru-chara Grand Prix (ゆるキャラグランプリ, yuru kyara guranpuri), an annual event where the most popular mascot is determined by public voting. Previous winners include Hikonyan and Kumamon.

Why are yuru chara mascots so popular in Japan?

The popularity of mascots like yuru-chara in Japan has been linked to historical emotional bonds to non-human characters, such as in ancient polytheism. There are also many different yōkai in Japanese folklore, and certain types of yōkai such as kappa and tanuki have been the basis for several yuru-chara designs.

When did yuru kyara become popular in Japan?

The phrase yuru kyara was nominated as Japan’s top trendy word of the year for 2008. It was coined (and trademarked in 2004) by the illustrator and pop culture critic Miura Jun, whose efforts since 2003 brought them into the national consciousness. For Miura, a yuru kyara has three essential characteristics.