What are TAC ads?
Traffic acquisition cost (TAC) consists of payments made by internet search companies to affiliates and online firms that direct consumer and business traffic to their websites.
What is the main aim of the TAC campaigns?
Audience. While we can build safer roads, have safer vehicles and set safer speed limits, the people at the heart of our road system also have a role to play in achieving zero road deaths. The campaign aims to engage the community and encourage everyone to play their part in achieving a move towards zero.
What is TAC in Australia?
The Transport Accident Commission (TAC) is the statutory insurer of third-party personal liability (CTP insurance in other states) for road accidents in the State of Victoria, Australia. Its purpose is to fund treatment and support services for people injured in transport accidents.
What is a road safety campaign?
The Road Safety Program is funded by the Federal Government and is subject to “use it or lose it” requirements. It will provide life-saving treatments on regional roads and protect vulnerable road users in NSW, while also maintaining local employment and offering a welcome boost to local economies.
When did the TAC start advertising in Australia?
For an ad agency, that is quite a brief. The TAC began advertising in December 1989, appointing Grey Melbourne, an agency that it has worked with ever since. Twenty-three years later, the state boasts the safest roads in Australia. When the campaign started, the road death toll in Victoria was 776 in a year. Last year, the total was down to 287.
What are some of the TAC’s road safety campaigns?
Since 1989 the TAC has focussed on a range of road safety issues to change public behaviour. These campaigns include young drivers, fatigue, drug driving, motorcycle safety, distractions, vehicle safety, speeding and drink driving.
Are there any road safety ads in WA?
Western Australia’s Road Safety Commission has rolled out a new speeding campaign that warns drivers if they creep above the limit they will be fined. The campaign, by 303 MullenLowe, will run across video, radio and outdoor and focuses on the increased police presence on WA roads.
When did the safest road campaign start in Australia?
The TAC began advertising in December 1989, appointing Grey Melbourne, an agency that it has worked with ever since. Twenty-three years later, the state boasts the safest roads in Australia. When the campaign started, the road death toll in Victoria was 776 in a year. Last year, the total was down to 287.
https://www.youtube.com/watch?v=jJVFY9QiVxU